In the last few years Dubai became a Middle East hub for fashion events and platform to nurture the upcoming generation of fashion designers. After successful fashion celebration during Fashion Forward October month hosted the 2nd edition of the glamorous Vogue Fashion Dubai Experience held at Dubai Mall and Armani Hotel 30 Oct. - 1 Nov.
Following the first global talent scouting competition launched in January 2014 and organised by The Dubai Mall and Vogue Italia, with the support of BySymphony.com, 20 emerging designers showcased their women’s and accessories S/S 2015 collections at this year’s edition of VFDE, at the exclusive "International Talents Showcase".
Another eight new international designers presented their S/S 2015 collections at The Dubai Mall Fashion Catwalk.The designers were selected by Vogue Italia as part of VFDE’s focus on mentoring the new generation talents. The eight brands chosen are: Asudari Studio designed by Lamia Asudari from Saudi Arabia, Christopher Esber designed by Christopher Esber from Australia, J. JS Lee designed by Jackie JS Lee from South Korea, Madiya Al Sharqi designed by Madiya Al Sharqi from the UAE, Miuniku designed by Tina Sutradhar and Nikita Sutradhar from India, N°3 designed by Bushra Badri and Amira Al Khaja from the UAE, Stella Jean designed by Stella Jean from Italy and Piccione Piccione designed by Salvatore Piccione from Italy.
The most enjoyable part (for me) of the event were the panel of discussions "Fashion Talks" of the international designers and opinion leaders in the industry: Franca Sozzani, Suzy Menkes, Alberta Ferretti, Roberto Cavalli, Philipp Plein, Peter Dundas and others. The moderators include journalist JJ Martin.
The Fashion Talks shed light on key topics in the world of fashion with sessions on ‘New Generation in Fashion’, ‘The Strength of Tradition,’ ‘Excess/Success’, ‘From Denim to Red Carpet’ and ‘Heritage Moving Forward.